Vendors line the halls of Fancy Food Fest

Lost Inhibitions Wine

by Theresa Christine Johnson on 10/03/2016 | 3 Minute Read


“Church & State lets their wines speak for themselves, even if they’re a bit mouthy. Their vineyards demand to be heard, and in the cellar, the wine has free reign. The result is a collection of refreshingly honest expressions, boldly emblazoned across a series of 150+ labels...and counting.”

Brandever designed Lost Inhibitions, a wine that isn’t afraid to say what you’re thinking. Whether it’s a long-lost diet or a not-so-cryptic eggplant emoji, the wine is sure to give you a good laugh (or at least make you blush). The witty copywriting gives Lost Inhibitions plenty of personality and certainly speaks to a younger generation—in particular, millennials. Because the labels feature text only, branding incorporates clever and bold images, like a big pepperoni pizza or some unbuttoned jeans. By keeping the text on the label short and sweet, it almost feels like a text message from your best friend.


Creative Direction & Design: Bernie Hadley-Beauregard, Grace Partridge, Emily Pedriks & Karen Poon

Textile Artist: Elsa Bluethne

Designed by Brandever

Client: Church & State Wines

Country: Canada

City: Vancouver, British Columbia

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