Hellbender Brewing Co. Beer
by Theresa Christine Johnson on 10/04/2016 | 4 Minute Read
You’re going to love this sustainably brewed beer that is dedicated to raising awareness of the hellbender salamander and its habitat. Pig Iron developed the packaging for Hellbender Brewing Co.’s 16 ounce canned beer, creating something that is simple and easy to recognize as a family of products while still retaining individuality.
“The team at Pig Iron first started with a refreshing of their existing Hellbender Salamander logo. The design of the packaging subtly calls attention to the habitat of the Hellbender Salamander with the meandering creek and small mountain range that frames each of the different text lock ups. Hellbender Brewing Co.'s mission statement is predominately featured as to call attention to the need to preserve these endangered animals.”
Each type of beer has its own coordinating color and dedicated font, although many elements remain the same—a hexagon with the Hellbender name and salamander logo and a curving river to represent the environment that the hellbender calls home. The top of the cans feature a little bit of text that reads, “Tread Softly,” emphasizing their dedication to bringing the hellbender salamander back to the neighboring rivers of the area.
Creative Director: Chris Lang
Packaging Design: Chris Lang
Salamander Illustration: Annalise Ogle
Printer: Innovative Labeling Solutions