London Calling Estée Lauder & Victoria Beckham Makeup Line
by Theresa Christine Johnson on 10/05/2016 | 4 Minute Read
Model, singer, and fashion designer Victoria Beckham has teamed up with Estée Lauder for a special edition makeup line you’ll want to run out and buy immediately. MW Luxury Packaging teamed up with agency tbc to create this luxury pack called the Victoria Beckham Collection Daylight Edition.
“MW’s beautifully understated pack was crafted using an MDF substructure. A protective black tertiary carton houses the make-up case, which slips out to reveal an elegant black and gold design. The exterior is covered in padded black PU leather, embossed with fine lines in a subtle evocation of the compacts within. Electroplated gold frames run around the edges of the case, and a matching gold clasp offers another nod to the make-up casing inside. Give the clasp a gentle press, and the case opens up smoothly.”
“Inside lie eight exclusive Victoria Beckham-Estée Lauder products, nestling snugly in a black ultra suede EVA fitment. Opposite, the lid plays host to a bespoke touch-activated LED mirror, making this case the perfect addition to a luxury event or weekend break. With only 400 produced for sale worldwide, every case also features a bespoke electroplated gold plaque, numbered between 001 and 400.”
The Victoria Beckham Collection Daylight Edition is soaked in luxury. Gold against black looks incredibly sophisticated, and small details—like the pattern on the box appearing on the products—tie everything together in a subtle yet beautiful way. The makeup box opens and makes the buyer feel like they’re backstage at a fashion show, and having designated spots for each product makes putting on makeup a much more organized and easier process.
Designed by tbc
Manufacturer: MW Luxury Packaging