Get your energy boost and your buzz on in one devilish beverage. Diablo is an alcoholic energy drink that will bring out your dark side, allowing you to rule the nightlife in town.
Tough Slate Design was tasked with creating the packaging for Diablo, relying on dark and moody elements that we often associate with the devil: red and black, horns, and flames. What makes Diablo so unique is the product itself. Most energy drinks try to elicit feelings of an elevated mood with bright colors or indications of natural ingredients. Most alcoholic beverages don’t encourage you to get a “taste of your dark side.” The font for the brand name is thick and dark, and against the blood red can it immediately stands out. Black and red swirl together on the six-pack almost like oil and water that won’t mix, and it also gives off the appearance of flowing lava from the underworld. This fun and mischevious approach will especially resonate with a younger crowd in their 20s and early 30s, when making bad decisions from time to time feels good.
