Thanks For Franks Hand-Baked Granola Bars
by Theresa Christine Johnson on 09/13/2016 | 3 Minute Read
Thanks For Franks are hand-baked granola bars that are sure to make your mouth water. These tasty snacks come in flavors like “Three’s Company”—cashew, raspberry, and chocolate—or “A New York Minute”—salted caramel. The Collaborators designed the packaging to highlight the savory and sweet combos of these gluten free granola bars.
“The first time we tried Frank’s Gluten Free Granola bars, we knew he was onto a winner. However, the packaging was severely underselling the wonderful goodness and taste they delivered. It was evident to everyone that the brand was in desperate need of a makeover.”
“There is no compromise with Frank’s flavours, and we knew that it was incredibly important that the designs reflected this. Using vibrant colours and bold messaging, bucking the trend from ‘better for you’ style language and recessive palettes.”
“The pattern designs were inspired by Frank’s penchant for a flamboyant shirt and the many stories of his travels across America, where he learnt his trade. Each flavour illustration draws reference to part of his journey—such as Salted Caramel which he discovered in the world famous deli Dean & Deluca in New York City.”
Deep, rich colors speak to the intense flavors of each one of Thanks For Franks granola bars, and doodles in the background tell a bit of the story of where the inspiration comes from. An actual image of the bar appears on the packaging, building anticipation and getting consumers even more excited to chow down. The main font is a thick sans serif that feels modern and straight-forward, indicating that Thanks For Franks doesn’t mess around when it comes to great taste and great ingredients.
Designed by The Collaborators
Country: United Kingdom