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Magnum Fruit and Vegetable Juice

by Theresa Christine Johnson on 09/13/2016 | 2 Minute Read

Fruit juices as delicious as they are fanciful. Magnum is a line of fruit and vegetables juices that feature fairytales on every label. Ingrida Kirkliauskaitė brought these stories to life, giving characteristics to the fruit and veggie ingredients. Detailed, life-like illustrations are vibrant and lovely, just like you’re flipping through a storybook from your childhood. A clear bottle shows off the rich hues of each juice, and the wide mouth allows for easy pouring and enjoying.

“Every flavour comes with an illustrated graphic character—personalized playful fruits and vegetables that bring their own story and legend. This is why the packaging is followed by the slogan TASTES LIKE A FAIRYTALE. It is an actual unique fairytale found on every bottle. It expresses all the benefits the specific juice provides, at the same time invites customer to feel the juicy miracle the second the bottle is taken.”


Designed by Ingrida Kirkliauskaitė

Client: UAB "Straikas"

Country: Lithuania

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