Tiger Beer Turns Air Pollution Into Ink
by Elizabeth Freeman on 08/29/2016 | 2 Minute Read
This pen is like no other! Designed by Marcel Sydney and Graviky Labs, air pollution is transformed into ink through a series of tools that attach to pollution emitters like the tailpipes of cars. Once in place, the device captures any raw carbon and soot that might seep into the air. That is then put through a purification process to ensure its safe for anyone to use.
"The streets are not only a great place to drink Tiger, they're also the place where creativity, ideas and passion are born," Mie-Leng Wong, director of international brands at Tiger Beer, Heineken Asia Pacific, said in a statement. "By using our entrepreneurial spirit to repurpose pollution into ink, the lifeblood of creativity, we're giving creative people the tools to enhance their streets, and empowering inventors like Anirudh to take small but impactful actions against air pollution."
"In the last few decades, Asia has grown exponentially. But this growth has come at a cost: air pollution. We asked 'what if we could turn the ugliness in our air into something beautiful?'"
Here is the film that tells the story. Even the supers and animations were created with Air-Ink:
"We created a full range of Air-Ink products for street artists to use. Pen, markers, spray paint and even refill bottles. We launched the idea at an event in Hong Kong using street artists to create murals all over the city with our ink and message."
Director: Joel Kefali
Executive Producer: Juliet Bishop
Technology Partner: Graviky Labs
Technology Director: Anirudh Sharma
Location Credits: Jacob's Garage, Indusspray, Pavithra, 80 Edifice (Bengaluru,
Producer: Andrew McLean
DOP: Lachlan Milne
Editor: Simon Njoo
Post Production: Palace
Music Producer: Juan Woodbury & Christine Bilich
Music Company: Squeak E Clean
Productions Creative Director (Music): Justin Hori
Sound Design: Rumble Song
Writers: Justin Hori & Alberto Mejia
Designed by Marcel Sydney