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by Theresa Christine Johnson on 07/12/2016 | 2 Minute Read

Trying on swimsuits might not sound like a lot of fun—until you take a look at TRIPP Swim, that is. MONOGRAM worked to create a branding and packaging design that would give women confidence and get them excited to wear these classically beautiful pieces.

“TRIPP’s Italian-made swimwear collection reimagines the one-piece and two-piece to celebrate and flatter the female form. Our branding and packaging design reflects TRIPP's exquisite, timeless design and meticulous detailing with a striking bold look that sets the brand apart. Contrasting textured and coloured substrates evoke sand and water, while the horizon (an integral part of the brand's identity system) exudes escapism and calm.”

TRIPP Swim makes a bold statement right off the bat with a nautical-inspired bright cobalt and crisp white. Forgoing excessive graphics or extraneous text, the brand speaks volumes by keeping things minimal. It reflects the confidence that a beautiful, well-fitted swimsuit can give someone, allowing them to feel like themselves without making any declaration. Their line re-imagines the classics and gives them fresh life with an uncomplicated and lovely design.


Designed by MONOGRAM

Client: Lisa Tripp, Founder, TRIPP Swim

Country: United Kingdom

City: London

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