by Elizabeth Freeman on 07/11/2016 | 4 Minute Read
The packaging of personal care brand MURMUR, designed by Latvian agency Field, is a celebration of nature - a timeless storytelling that combines materials, colors, and finishes for an outstanding result.
“MURMUR is about the awareness of the connections between nature and beauty - revealing the appearance and processes of all living elements through naturally formed surfaces. We see how the time and processes influence stone, wood or metal, giving it an individual character. What about the human skin?”
Natural surfaces are chosen as the central theme of the MURMUR brand identity- representing the journey of skin through time.
“Skin requires patient care -a slow process to appreciate its natural beauty- instead of racing through to imaginary standards. The concept behind the skincare line is to shed everything that is unnecessary, redundant and giving space for expression of true essentials.”
Talking about the big ideas behind the branding, the team at Field says: “When developing this line we wanted to tell a story of beauty and acceptance of ourselves at our natural state. A story of honesty. We took a path looking at the cosmetics industry and humans’ attitude to their own body”
The style was implemented throughout the whole brand touchpoints - from graphics to selection of ingredients. The team at Field have done a superior job - giving the brand a unique voice by telling a story through visuals communications.
Designer: Jānis Andersons
Designed by Field