Jacote Kids & Gifts

by Elizabeth Freeman on 07/06/2016 | 2 Minute Read

Editorial photograph

A melodic lullaby, warm and soft. The brand identity and packaging of Jacot Kids & Gifts, a line of children's fashion knits based in Russia, celebrate the beautiful and warm of kidswear. Designed by Openmint, the brand positions itself as a “low-premium segment” and the range includes clothes, accessories, toys and gift sets for kids. “The basic philosophy of the brand is contained into a slogan 'World connection is knitted neatly', which means that knitted threads, the sense of freedom and the knowing of limits, the cozy clothing and warm relationships are interlaced into a single story.”Lovely colour palettes and illustrations - caring finishes and details- for a lovely all round design.

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Copywriter: Dina Silkina

Photography: Olga Pogorelova

Brand strategy and project management: Jane Butyrina

Creative Strategy: Alexander Brener

Designed by Openmint

Country: Russia

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