Movies, fast food, mini golf, go-karting and more—you can find it all at Play City. This mecca of everything fun was redesigned recently by Backbone Branding to truly capture what it’s like to spend a few hours simply letting yourself play.
“Not having started the Play City branding from its fundamental start, but having a task to redesign it, we overcame a great challenge to do it, wherein not deviating its logo base. The Play City redesign includes a concentration of several services, wherein, thematically, not linked but acting in accordance with each other in one concept. There was a necessity of giving a new spirit, that would fully express the atmosphere of the entertainment world. Each service was determined with a bright color spectrum exactly specific for it. The point of reference for this was the visualization of these services in the isometric space.”
The new branding communicates that Play City is an amazing place for kids and adults alike. From arcade games to a bowling, all of the activities are highlighted in a way that immediately piques interest. Bright colors are instantly eye-catching and elicit carefree feelings of entertainment and games. Minimal text is used, allowing the colors and images to speak to consumers and letting them associate their own feelings to the experience.
