American Pride Collection
by Elizabeth Freeman on 07/04/2016 | 10 Minute Read
America: land of the free, home of the brave, country responsible for baseball, birthplace of Beyonce, and the place where you can get just about anything fried with a side of ranch dressing. Whether you consider yourself patriotic or not, today is a day to put on some red, white, and blue, put something tasty on the grill, pop open a cold beer, and recognize some of the opportunities that come with living in the good ol’ USA. In honor of July 4th, we’ve gathered up some of our favorite all-American packaging designs to celebrate.
It’s officially summer and once again Budweiser furthers our pursuit of happiness. The unique partnership between Budweiser and the National Parks Foundation has inspired a colossal design solution; the most iconic American beer and the most iconic symbol of freedom. Set against a field of red and white stripes, Lady Liberty herself becomes our star. In a nod to the statue's origins, renowned French illustrator Malika Favre was commissioned to capture her beauty and power.
This summer, celebrate freedom with a Budweiser.
Designed by Jones Knowles Ritchie
BUDWEISER "AMERICA": LIMITED EDITION
Nothing says 'America' like an ice-cold can of mass-produced beer. Anheuser-Busch announced Tuesday that the company is replacing the Budweiser logo with “America” on its 12-oz. cans and bottles this summer.
The cans of patriotic nectar will be available May 23 through the November election and aim “to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity.”
The company is no stranger to American-themed summer cans, which have been transformed into American flags and featured the Statue of Liberty in the past. This year, the cans and bottles will try to stir American pride with lines from the Pledge of Allegiance and lyrics from The Star Spangled Banner.
Designed by Jones Knowles Ritchie
Coca Cola's Patriotic Cans
In a nod to nostalgia and patriotic pride, Coca-Cola this weekend kicks off a flurry of events that pay tribute to the nation’s Armed Forces members and the USO’s 75th anniversary (which also marks the 75th anniversary of the company’s partnership with the USO).
The activities begin this Memorial Day weekend at theCoca-Cola 600. The USO has launched a heartfelt campaign – “Campaign to Connect” – to show service members how much Americans support them. This year’s Share a Coke® and a Song campaign will be activated at the race, and limited-edition patriotic cans of Coca-Cola® with the lyric of a song that screams red, white and blue are available at convenience stores now through July 4th. It’s like fireworks before the Fourth of July.
Designed by Coca-Cola
HARPER MACAW'S POLITICAL COLLECTION
Now here is a political party that I can really support wholeheartedly! Washington, D.C. chocolate maker Harper Macaw has teamed up with Design Army to create a “wildly delectable, highly electable” line of political party chocolate. The six varieties in the Election Year collection each display a patriotic red, white, and blue design, intended to put a positive spin on the world of politics and shine a spotlight on D.C.’s lesser-known creative side.
Designed by Design Army
United States Postal Service
New York based creative agency Grand Army was commissioned to develop a new branding for The United States Postal Service. This included an entire in-store visual design, packaging, kiosk and mobile design. With USPS being in a financial trouble the past 10 years and a packaging specific re-brand done a year ago, USPS has once again re-branded itself. With USPS wanting to position itself in a clear and visually appealing way. USPS is an institution that delivers 40% of the world's mail, which is a huge part of the mail system not only in the U.S.
The new branding is strong, bold and patriotic. The large images of the detailed bald eagle on the side of the box showcase strength and reliability. The illustrations and bold typography in gothic and knockout type state "neither snow nor rain" again meaning the mail will travel anywhere to be delivered and in the iconic 3 colors, red, white and blue.
Designed by Grand Army
Anagrama had a very clear goal for Bricos: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.
"In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience, and kindness, all of which have been key to the company's success throughout the years.
Designed by Anagrama
Smithworks American Made Vodka
Glide over the byways of the vast American heartland and you’ll find a bit of the Smithworks story in every farm and small town you pass. It’s men and women using the water, soil and prairie skies to make something good happen. It’s water from Lake Fort Smith, corn from Kansas, Missouri and Oklahoma, and a dedicated team in Fort Smith, Arkansas, proudly producing a remarkably smooth American vodka.
And it’s a perfect base to mix with Blake Shelton’s charm and good-hearted mischief. Raised in Oklahoma, the country music and television star knows the values of hard work, humility and an appreciation for the simple things that make up a good life. In partnership with Pernod Ricard, he launched the brand in March of 2016, beginning with limited distribution in–where else? The heartland. The brand design utilizes vintage hand-cut type, set letter by letter, and features a small, dusty red tractor as the brand’s hard-working and humble icon.
Designed by SandStrom Partners