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Macondo Chocolate Co

by Theresa Christine Johnson on 07/28/2016 | 2 Minute Read

Book illustrations are normally saved for children’s books, but we love them on these single origin chocolate bars based off of the mythical town Macondo. The setting for the novel One Hundred Years of Solitude is brought to life on this chocolate packaging from illustrator Stephen Smith and A-Side Studio.

“We were approached by an established chocolatier who wanted to produce a range of single origin bars under a new brand, to reach a new audience. Starting from a blank slate we set about our branding process, starting with name generation, then moving onto developing a brand identity and packaging concept. art directing the supporting imagery and producing a suite of marketing materials.”

“The winning concept: 'Macondo' is the fictional town in Gabriel García Márquez's novel, One Hundred Years of Solitude, this immediately brings a sense of magic as a starting point. From there we wanted each product to take you to a mysterious and unfamiliar place.”

“We enlisted the talents of illustrator, Stephen Smith, to create an image giving a sense of place and highlighting the characteristics of each bar. A carefully arranged typographic hierarchy leads with the country of origin, then drills down into the product detail. The logotype itself is deliberately regressive, placed consistently and changing in colour to further reflect the individual product.”

The illustrations on each bar tell consumers a little bit more about Macondo and give them a sense of the place. Chocolate bars are square rather than rectangular, making them incredibly unique. Packaging is split down the middle—half for the illustrations and half for the origin name and chocolate information. Everything is written in a non-uniform font that speaks to the handmade nature of the bars.

 

Designed by A-Side Studio

Country: United Kingdom

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