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Beer Malt

Drawn to Light Abbey Ale

by Elizabeth Freeman on 06/07/2016 | 2 Minute Read

For Driftwood Brewing’s Drawn to Light Abbey Ale, a redesign of the beer formerly known as Spring Rite, Hired Guns Creative decided to change the name and the visual brand completely, no longer depicting monks directly; rather, a metaphoric approach to convey the cloistered, darkly candlelit existence of the Trappist monks, and the transmutative nature of the beer, illustrating the metamorphosis of a death’s-head hawkmoth. The label features bold, graphic abstraction in the wings, set against hairline-fine illustration, all rendered in tight silver foil on striking black and yellow.


Designed by Hired Guns Creative

Country: Canada

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