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Big Poppa Donuts

by Elizabeth Freeman on 06/28/2016 | 3 Minute Read

If you have a serious sweet tooth for donuts, you got to check out Big Poppa. Created by Biggie Smalls for their clients, a napoleon of glazed donuts are packaged in a vibrant bespoke tube fitted with an aluminum cap. A deliberate tactic of stacking one treat over the other ensures that the consumer would remove each donut one at a time. 

"These days getting through the front door and onto the desk of any busy brand or marketing team can be a real battle. And so we created our very own trojan horse, disguised as three irresistible donuts. We were confident our little sugar bombs would strike straight at the heart."

"As our intended target(s) scoffed their way through one by one, they were presented with bespoke cardboard plates – each with a little blurb about the relevant studio offering, paired with the appropriate flavoured donut – strawberry (full fat strat), chocolate (crispy creative) and vanilla (sugar topped service). 

The fictional donut character and brand name ‘Big Poppa’ was a nod to our own studio name Biggie Smalls. Our hit rate was exceptional, with very high levels of response and plenty of new work and allies created."


Designed by Biggie Smalls

Country: Australia

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