Hoppy and unique. Hired Guns Creative created the brand identity for the latest addition to the Mill Street Brewery range. West Coast Style IPA is a fresh and fruity IPA and to reflect this boldness and sharpness of flavours, the team at Hired Guns Creative decided to put bold typography at the forefront, integrating letterforms with illustrations.
“The letter A’s distinctive crossbar sprouts a twisting stem of hops, with leaves and cones growing wild over tall, architectural typography. The use of a bold, graphic style, drawn in an extremely limited palette of solid green and white, allowed us the flexibility to print on cans, various boxes, as well as screen printing directly on glass bottles.”
We like the boldness and the unusual use of colours that make these packs really stand out on shelf.
Photography: Sean Fenzl
Designed by Hired Guns Creative
Country: Canada
