Vendors line the halls of Fancy Food Fest

Concepts We Wish Were Real

by Elizabeth Freeman on 05/06/2016 | 14 Minute Read

Check out this amazing collection of Concepts We Wish Were Real.

Kushy Thoughts



Are church services basically Sunday morning karaoke? Is National Geographic porn for animals? Are smoothies just adult baby food? Ponder these thoughts and more with this clever rolling papers concept from Elevanaut.

“On 4/20, we'll be soft-launching a new brand called Kushy Thoughts. They're rolling papers with pre-printed discussion starters. The purpose is to roll up, toke up, and think up with your fellow cannabis-enthusiasts. We got pretty far down the road developing it (talked to printers, etc.) when we ran pretty hard into FDA regulation 905(j). Right now, the project is stalled out in the pre-production phase, since we can't afford to get the designs approved by the FDA. So, we're trying to raise money to bring them into the world by selling Kushy Thoughts t-shirts and running a Kickstarter. We're trying to also boost awareness through various blogs and news sites.”

The Kushy Thoughts logo is created from a thin outline of green smoke, a gentle nod to the cannabis industry. The font on the papers has a slightly faded appearance which gives the impression of a fleeting thought that pops into your head. Papers are photographed against bold colored backgrounds, allowing the focus to be on what each one says.

Designed by Elevenaut

Country: United States





Vegetarian food is no longer just for vegetarians! As more people adopt a healthy lifestyle that does not include meat or fish, vegetarian food options have become more mainstream. Rasmus ErixonTobias MöllerAnna Tran, and William Sörqvist have developed this concept for Quorn, an established food producer that distributes meat-free kielbasa, salami, chorizo, and more. 

“Quorn was established in the 80s and since then a lot of things have happened. New trends and competition have risen up as the demand has grown. The design is recognized with its orange color which makes it easy for their customer base to find it. But the brand feels too marketed to the vegetarian customer and when other vegetarian brands are widening their customer base, Quorn is standing still. The photographic manner on the packaging is traditional and doesn’t inspire to a more fun and simple everyday cooking. Our aim was to transform the communication of the brand so that it appeals to a wider audience. We decided to extend the product range to reach a wider target group as well as analyzing the current trends and what today’s consumers are looking for. Along that, we have worked to create something that aesthetically attracts our widened audience, but also has a great shelf impact and of course inspires to the joy of food and cooking.”

With the goal of having Quorn be instantly noticeable whether it’s in a vegetarian section or not, the brand name needed to be prominent and pleasing to the eye. Mouthwatering images of the prepared food on the front are sure to appeal to meat eaters and vegetarians alike, and the light pastel colors of the backgrounds allow them to stand out. Instead of focusing on their meat-free factor, the concept simply focuses on delicious food that is sustainable and healthy, which is something everyone can agree on.

“The concept is to attract non-vegetarians to cook more food that is non-meat without compromising on taste. By using beautiful colors and a playful photographic manner we stand out in the shelves in both the vegetarian and meat sections. Our bigger plan and vision for the brand is to bring desire and inspiration for food that is great both for you and the environment. As well as creating a belief in a future where the food is just as delicious as it is sustainable. That’s what Quorn is for us.”

Designed by Rasmus ErixonTobias MöllerAnna TranWilliam Sörqvist

Country: Sweden





It would be impossible to just try one chocho chocolate bars. These delectable sounding chocolates are a branding and packaging concept from Hee Jae Kim that encourage you to sample one of each. 

“A chocolate branding project that explores packaging through type, icons, patterns and color. The patterns were inspired by observation of natural forms such as fruit and nuts, which I simplified into basic shapes. I created a technique of overlapping and layering outlines of the shapes to create an organic texture.”

Bars of chocho are slightly wider and shorter than traditional chocolate bars, and the sleeves all line up to create a slow fade from light to dark brown. Each icon appears on the sleeve and is repeated on the wrapper in different colors, appearing like fallen confetti all around. The font used for the chocho name is traditional, looking calm next to the bright colors and graphics.

Designed by Hee Jae Kim

Country: United States


Olives Et Al



Olives for every mood. Mega has developed concepts for Olives Et Al, a company that specializes in marinated, stuffed, and pitted olives, as well as olive oil, snacks, nuts, dressings, sauces, and antipasti food.

“With such a broad portfolio of products, this iconic olive brand wanted help repositioning their brand packaging. In partnership with the Olives Et Al team, we conducted an intensive three day design workshop to produce a variety of packaging ideas that would form the foundations of a future rebrand.”

Mega developed two different concepts for the brand. The first features a large “o” on the front formed from an image of olives, and the opaque circle in the center resembles the pit. Colors are earthy and autumnal, playing well with the hues of the olives inside. The other concept features realistic, mouthwatering images of olives right on the branch against a white background, allowing the picture to pop. A two-tone color blocking makes a bold statement overall.

Both concepts feature a classy, sans serif font that situates Olives Et Al as a sophisticated and delicious snack. All of the packs are resealable, allowing consumers to keep their foods fresh.

Designed by Mega

Country: United Kingdom


Qoffee Minimalist



If you count yourself among the people who use the kick of coffee to get into gear before attempting to do basically anything, then Qoffee Minimalist is for you. Rebeca Gliosci has developed the concept to appeal to those wanting a no-nonsense way to start the day.

“Coffee is an elixir to many creatives. Today, the coffee maker is as integral to the work environment of creative studios as any tools of the craft. With this in mind, Qoffee Minimalist aims to appeal to designers and provide the essentials for the office: 1) a smooth decaf, for those who want to reduce their caffeine intake while still getting to enjoy the taste of a good coffee; 2) an extra creamy cappuccino, the perfect companion for chilling with colleagues during coffee breaks; 3) an intense flavoured espresso, for when in need of a delicious caffeine boost.”

“Each flavour is easily identifiable by their own code: a number, different accent colors on the logo and a visual representation of the coffee. The packs' minimalist aesthetic serves to making them a nice fit for any type of work space and emphasizes the brand's symbol - a typographic play that turns the letter Q into a sleek cup of coffee. The Q also looks like a magnifying glass, an icon universally recognized by graphic and web designers.”

Qoffee Minimalist offers three delicious varieties with subtle differences, such as the tone of the brown packaging and the dark or light hue in the coffee on the front. The modern sans serif font and lack of a lot of text or images matches up perfectly with the minimalist values. Bright, almost neon colors for the brand name stand out beautifully against the various brown packaging.

Designed by Rebeca Gliosci

Country: Brazil


Galaxy Energy Drink


Need a boost? Galaxy Energy Drink is just what you need. A concept from Titov_design, the beverage uses outer space inspiration to give consumers the sense of motion. 

“It is this small can gives a strong impulse, a burst of energy, endless emotions. Therefore, the principle of color blocking was used in the design of the packaging—contrasting colors create the illusion of movement. The main element is a vivid illustration of ‘about space.’ The logo has deliberately large space characters with cyclic elements.”

Galaxy Energy Drink takes graphics like stars, a rocket ship, and the gradient of the atmosphere and simplifies it slightly to give it a more standardized look. Stars are dots that lay equidistant from each other, and the gradual blue to white gradient is created from stripes of a few different shades of blue. The silver and blue on the can give Galaxy a sleek and almost futuristic appearance.

Designed by Titov_design

Country: Belarus

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