by Jessica Deseo on 05/24/2016 | 4 Minute Read
Bringing authenticity was the main objective for Mon Choco, an Ivory Coast chocolate brand. Designed by Mexican agency Futura, their main objective on the creative brief was to highlight Mon Choco's ingredients and how everything is processed and produced locally. The illustrations created in the packaging showcase this story through the chocolate bars, sorbet, ice cream, powder, and nuts.
"Mon Choco is a chocolate brand based in Ivory Coast. The main characteristic of the brief was that our client’s family had been working with cocoa for generations. She decided to formalize her grandfather’s company putting special attention in highlighting that every ingredient and process of every product will be crafted locally. An unusual characteristic of luxury products over there."
"We created an illustration that tells the story about the people of Ivory Coast and the way they harvest the cocoa, respecting the traditions in order to make delicious versions of chocolate. Later, that illustration was used as a texture in all the packaging versions. The rest of the branding solution represents the high quality of the products by giving the sensation of luxury.
For us, it was an honor to be part of the creation of a brand that has such respect for values that we treasure as well: the respect of the land, the handmade work, the high quality ingredients, and the pursuit of perfection through taking care of every little detail."
Designed by: ByFutura
Photographed by: Ivan Del Mal