Announcing The Dieline Awards 2016 Outstanding Achievements
by Elizabeth Freeman on 05/23/2016 | 16 Minute Read
The Dieline Awards is always a bit of a challenge for our judges. Every year we see amazing projects that impress, surprise, and delight us while challenging our thinking and the way we view the goods we consume. Choosing just three winners in every category is nearly impossible—so much so this year, that we had to give a few shoutouts to The Dieline Awards 2016 Merit Winners. We’ve compiled some honorable mentions so take a look at the projects that we simply can’t not share with you.
Fresh & Prepared Foods
HUNSA HEAT & EAT BANGERS PACKAGING
A new concept in Australia – Hunsa’s range of pre-cooked sausages (bangers) are packaged ready for consumers to simply heat & eat within just 5 minutes. As quality smallgoods producers, Hunsa has a reputation for using premium cuts of Australian meats with big flavours.
AMY'S DRIVE THRU
We were approached by Amy's to brand their new Drive Thru venture and create a packaging range that stood them apart in California's crowded fast food sector.
They were setting out to provide the same freshly prepared vegetarian foods the company is known for, but fast.
Fereikos is a successful business of organic snail farming and snail food products based in Greece. It exports its delicacies around the world and has won a lot of excellency awards.
They have a quite variety of snail products and are ready to launch much more so we created a flexible system of handmade spiral patterns in black and white, inspired by the snails, that can be easily expand to different products, giving them a strong unique identity that fits on a luxury gourmet product like escargots.
DAIRY, SPICES, OILS, SAUCES, CONDIMENTS
OLIVE OIL COOPERATIVE OF VIANNOS
The Protected Designation of Origin (PDO) olive oil of Cretan village Viannos is acknowledged for its excellent quality and distinctive taste, due to the semi-mountainous terroir of the area. Sixty-five olive producers from Viannos decided to form their own cooperative and create an olive oil brand.
KARAT: NEW APPROACH TO RETRO
Moscow soft cheese factory ‘Karat’ held the first large-scale rebranding during its 81-year history and redesigned its products, which are familiar to every Russian. The new version of ‘Karat’ abandoned Soviet-style soft cheeses design including the image of the globe, sweeping letters ‘Friendship' ('Druzhba') and retained only the recognizable color codes of different cheese types. The overall design is minimal, giving it a breath of fresh air for today’s consumer.
The Librandi's farm is in an area called Vaccarizzo Albanese, that had always a vocation for the cultivation of olive groves and citrus groves. Once a Byzantine colony, today it's the home of a "Arbereshe" community, which has strongly characterized the territory.The history of this land has influenced the project, that has found his main source of inspiration in the Byzantine mosaics.
CONFECTIONARY, SNACKS, DESSERTS
'LETTE MACARONS BOÎTE CARRÉE
alm project inc.
The ‘lette boîte carrée, inspired by the classic bonbonnière, is three boxes in one. With its minimal aesthetic, the boîte carrée acts as a white canvas with infinite potential for customization. One can choose from three custom die cut trays, each designed to neatly present a selection of 'lette macarons in a different pattern: snow crystal, heart and field. Maximizing the potential of the 'lette macaron signature color palette, one can thus paint the gift with cookies.
KOLIONASIOS GREEK BAKLAVA
Luminous Design Group
A limited number of packages made in two sizes for the promotion of the product - Greek Baklava- at the global food exhibition, Sial Paris.
As a request was to create an engaging experience with contemporary products that represent their Greek origin. Another challenge was to make clear the traditional handmade production process, as well the natural, Greek raw materials used.
XOXOLAT - CHOCOLATE BAR PACKAGING
Carter Hales Design Lab
Vancouver chocolatier XOXOLAT (sho-sho-la) retails Canada’s largest selection of single origin chocolate bars. Xoxolat’s own line of chocolate bars required a packaging redesign in order to compete with more established brands. It required a lower cost of packaging that could be produced in small quantities.
COCA-COLA BOW LABEL
The Coca-Cola Company
This is a label innovation which allows the consumer to peel away a section of the label, pull a tab and the label pulls together to form a festive Christmas bow/ribbon.
The project was inspired by a hand made version of the label on glass bottles of Coca-Cola and has been engineered into a commercial, high speed applicable and cost efficient version.
OLD MASTER'S PRIVATE TEA PACKAGE DESIGN
SHENZHEN ORACLE CREATIVE DESIGN CO. LTD
We went to Yunnan to find tea, An accidental meeting with master Yang。He made tea more than sixty years，He loves tea, and told us about his and tea story.
We hope to share with those who love tea, so the establishment of the brand.One person one mouthful, share good is this brand original idea. We want to find the heart of urban people that peace. Mountain, the bird, the teapot, the dragonfly has become the carrier of our emotion transfer.
PepsiCo Design & Innovation
A fictional cult icon is brought to life with Pepsi Perfect. First introduced in a hit movie from 1989, the space age-inspired soda appears as the drink of choice in the film’s vision of the future. Approaching October 21 2015, the date of the movie’s plot, we had a once-in-a-lifetime opportunity to treat our consumers to a product launch that merged science fiction with real life.
BEER, MALT BEVERAGE, TOBACCO
TAFT'S LIQUID ADVENT
1 Trick Pony
Inspired by the ever so nostalgic Chocolate Countdown Calendar, Taft's Ale House introduces "Liquid Advent". All beer lovers unite and celebrate the holiday season to the fullest! Designed by 1 Trick Pony, chocolate porter is packaged in beer cans illustrated with St. Nickolas himself. Each can is placed in a case of 24 with pocket inserts for the December countdown.
ABADÍA ESPAÑOLA, A LIGHT OF CRAFT TOUCH
TSMGO, the show must go on
The meaning of "Abadía" is "Abbey", this name is the essence of this branding and packaging design.
Abbeys (Las Abadías) were a stronghold of knowledge during dark times. The Abbots dedicated themselves to brewing with faithful devotion.
DRIFTWOOD BREWERY - SEASONAL RELEASES
Hired Guns Creative
A series of seasonal small-batch releases from Victoria, BC's Driftwood Brewery.
These wrap-around labels feature intricate, sophisticated, eye-catching illustrations, vibrant colour combinations, and unique die lines.
WINE & CHAMPAGNE
Wine collection: two red wines (young and barrel) and one white wine.
For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan). This refers to the characteristic red soil where the vines grow.
SANDEMAN 225TH ANNIVERSARY COLLECTION
VOLTA Branding & Digital Studio
In 2015, Sandeman celebrated its 225th Anniversary. Their pioneering spirit in the wine business has been unprecedented, with a permanent attitude of innovation and creativity towards its products and the business itself. Always true to its History, Heritage, and Legacy, Sandeman is still true to itself and is now not only 225 years old, but also 225 years strong.
Casa Ramos Pinto, which has been combining innovation with tradition in the production of wine Ports since 1880, has just surprised the market by launching highly innovative and multi-functional packaging for its iconic RP 10 YO. This Port is produced at the emblematic Quinta da Ervamoira winery, located on the left bank of the Côa River. This estate has gone down in the region's history as the first to receive the title of world heritage site.
SUTLERS SPIRIT CO. GIN PACKAGING
Device Creative Collaborative
Sutler's Spirit Co produces spirits that blend audaciousness with subtlety – just like its historic namesakes. Sealed with old-school corks and topped with textured seals, the company’s initial offering is housed in opaque ceramic bottles aglow with the luster of screen-printed text and rich with historicity.
PATRON LIMITED EDITION 2015 1LTR
Patron Tequila wanted to expand it's holiday gifting product range with its first ever 1 liter bottle of Patron Silver. Rather than launch the bare bottle, there was a desire to adorn it with something special that would excite consumers, serve as a collectible item and ultimately drive sales.
HORTUS BOTANICAL LONDON DRY GIN
A botanical London Dry Gin distilled in Warrington for Lidl and developed by Michelin Star Chef, Kevin Love, previously Head Chef at Heston Blumenthal’s 'The Hinds Head'. With an ingredients list including rosemary, juniper, lavender and lemon verbena this is one for the gin connoisseur.
HEALTH, COSMETICS, FRAGRANCE, FASHION
FICTIONS PUBLISHERS OF FINE PERFUME
Fictions is the newest addition to Anthropologie’s fragrance assortment. Combining the arts of perfumery, storytelling, and illustration, the exclusive fragrance collection debuted this year with three scents: PARIS: SHE MET HIM IN SECRET; LONDON. SHE KNEW HE WAS FOR-EVER, and L.A. SHE CALLED BUT HE WAS UNREACHABLE.
HIGHLIGHTER BY BLOOM FARMS
As the cannabis vaporizer pen market explodes across the country at a rapid pace, a wide array of package designs appear, many of which reflect fast turn-around production and cluttered, confusing design. Bloom Farm approached Pavement with a desire to stand out in the marketplace with a sophisticated and instantly recognizable brand image that would become the high standard for the category.
Carter Wong Design
Howies are an outdoors lifestyle brand based in rural Wales that specializes in manufacturing quality men’s and women’s clothing. They are a brand that believes in quality and making a product in a low-impact way that is good for the environment. This sustainable approach means their t-shirts, sweatshirts and jeans are produced using organic cotton where possible, as well as using best practice for all of their manufacturing.
VARIS - A NEW PROFESSIONAL HAIRSTYLING TOOLS BRAND
HIRST PACIFIC LTD
The VARIS™ Creative Energy premium line of hairstyling tools presented here is the culmination of a holistic strategic approach to brand design. All aspects of the brand were considered from the outset to be an integrated brand experience. The scope of the work included brand positioning, naming, copy writing, packaging design, product design, product customization, and marketing materials design, resulting in a synergistic brand identity where all graphic and structural elements are presented as an integral part of the whole. Packaging, product and brand communication are unified to create a total brand package.
WHITE LEAF — HYGIENE PAPERS B2B
Our initial market is not the shelf we go for b2b but we are exploring the potential to expand the product distribution to the consumer market too. We target new clients and the clients we already have mostly in Greece but with an open horizon to other markets. These are professionals, large and small businesses like banks, hotels, companies, hospitals & clinics, organizations etc.
When this savvy, sophisticated personal grooming system decided to move from online-only into the retail environment, we were tasked with creating a cohesive, elegant presentation for each component.
Bevel broke new ground by offering stylish shaving products designed to specifically address the issues that many men ran into during their daily shaving ritual.
HOME, GARDEN, PETS
Cementos Pacasmayo, the leading brand of cement in the north of the country, entrusted us to develop a new line of low cost products that reflects the pride and countless stories of effort and progress of the people of that area.
YIELD CERAMIC FRENCH PRESS
The YIELD Ceramic French Press is a functional and beautiful addition to the kitchen table. Our ceramic body maintains a consistent temperature throughout the coffee or tea brewing process while challenging the traditional notion that glass is the necessary material for a press pot.
SUNBEAM MARC NEWSON PACKAGING
Sunbeam have collaborated with Marc Newson for the design of a new kettle and toaster. This range is vibrant, futuristic, and yet immediately familiar. The iconic design of the products is complemented by the packaging, unique to these two items within the Sunbeam range.
GAMES, TOYS, SPORTS, RECREATIONAL
MAN CRATES PRESENTS: SMASH AND GRAB GIFT CARDS
Man Crates is an e-commerce company building awesome men’s gifts that strengthen relationships and celebrate fun. Our mission is to help customers honor and thrill the men in their lives by injecting humor and adventure into their gifts. It’s not just about the awesome products inside, we aim to create unforgettable gift experiences.
Oros creates scientifically inspired outerwear apparel that transforms how people protect themselves from environmental extremes. Using a proprietary aerogel technology, their products enable mobility, performance, and edge. Co-founded by two friends who were tired of feeling encumbered by the bulk and layers of existing outwear gear, the company needed assistance in building not only their business, but their brand.
MOSCHINO BARBIE® DOLL
The MOSCHINO Barbie® Doll is a fashion statement of epic proportions, from her buoyant locks and head-to-toe leather ensemble to her attention-grabbing packaging. Bold logo treatment and graphics highlight the perfect partnership between the creative and quirky fashion house and its muse, Barbie® Doll, while a perfectly positioned pack-out displays her oh-so-chic accessories.
TECHNOLOGY, MEDIA, OFFICE, SELF- PROMOTION
Just Design is a specialist packaging agency that enjoys fun-loving, hard-working, mutually-rewarding relationships with its many clients. At the end of 2015, the agency’s creative team asked themselves how they could cut through the end-of-year festive clutter with a seasonally-inspired gift that inspires and delights but also ties back to the company’s core principles of people-centric design, passion and innovative thinking.
THE SIX MILE PENCIL
LYON & LYON
We wanted to get people re-engaged with the humble pencil and in turn creativity itself. After some (very scientific) testing, we worked out the average pencil can draw up to six miles. We gamified the pencil with mile markers down the body of the pencil. The more you sketch the more mileage you rack up, therefore encouraging creativity.