This is a label innovation which allows the consumer to peel away a section of the label, pull a tab and the label pulls together to form a festive Christmas bow/ribbon.
The project was inspired by a hand made version of the label on glass bottles of Coca-Cola and has been engineered into a commercial, high speed applicable and cost efficient version.
The graphics were specifically developed to provide aspects of the iconic Coca-Cola logo on the bow when formed.
The Label is applied at up to 120M per minute on high speed filling lines in more than 30 different filling lines in more than 20 Countries.
The Christmas bow label is a perfect way to connect the Coca-Cola brand with our consumer during the holiday period and give some joy to our consumers.
Designed by The Coca-Cola Company
Country: Belgium
