Vendors line the halls of Fancy Food Fest

BEVERAGE

Stillwater Marijuana Infused Tea

by Theresa Christine Johnson on 05/17/2016 | 2 Minute Read

Mellow out and do some serious relaxing with this special cannabis infused tea. Designed by the watsons, Stillwater Marijuana Infused Tea steers away from the typical stoner packaging and opts for something geared towards those who want to unwind and de-stress.

“Stillwater is a line of low-dose, cannabis-infused teas for adults seeking refuge from daily stress. Our role was to create the branding from the ground up, including logo design, messaging and package design for three SKUs.”

“Because the tea is low-dose and specifically made for grown ups, it was important our design looked as such, separating itself from the myriad of loudly-packaged edible products targeting the younger, stoner demo. Our answer was a ‘heritage' look that conveyed a sense of longevity, trustworthiness, maturity, and the notion that this product has a ‘higher order’ benefit other than getting the consumer stoned. Since it is a natural, perfectly non-illicit way to help manage daily stress at home or at work, we packaged it like an artisanal tea, with de-saturated colors to reflect the products’ calming effect.”

Tea is a way that many already choose to relax at the end of a long, hard day, and because this is a unique type of tea, the artisanal approach suits Stillwater perfectly. Each variety has its own color, and crisp white text pops against the hues. Directions on the outside label show how easy it is to manage daily stress with tea sticks (rather than a tin of loose leaf tea), and the amount of THC per serving is clearly stated on the front.

 

Designed by: the watsons

Client: Jeremy Goldstein, Justin Singer

Country: United States

City: New York, NY

You may also like