The Dieline Awards 2016: Baré - Depot Creative Pty Ltd
by Elizabeth Freeman on 05/19/2016 | 3 Minute Read
The project was to create a unique range of bespoke botanical facial serums focusing on adding emotional equity and preciousness, communicating the source of origin and delivering a premium positioning. The solution created a strong point of difference and an own-able asset with the iconic bottle form and new delivery system.
As the product is made from natural botanical extracts it made sense to look at nature for both inspiration and direction. The packaging's visual language and form design represent nature at its very best. The design solution was to reflect nature’s inner workings in a very transparent and vivid way. This is captured through material usage, the frosted glass bottle, the leaf shaped dropper and the brilliant radiographic images.
The bottle is sandblasted clear glass with an injection molded plastic applicator. The neck label is self adhesive printed CMYK, plus two spot colours, hot foil stamped with an all-over satin varnish. The carton uses Heaven 42 for its high-white property, providing a pure background for the luminous images. Their depth and detail achieved using stochastic screening. Hot foil stamping and a subtle satin all-over varnish provide the final touches. To enhance the unpacking experience, the carton employs clever internal mechanics allowing the bottle to rise when the box is opened.
The project was a fusion of classic skin care and traditional botanics. Exploring and researching a number of material attributes and finishing techniques to develop a new category language for the dropper and create an own-able asset in the bottle. Inside, a slim bookmark style card with box graphics, detailing the key botanicals and a quote from the radiograph artist.
Art Director/Designer: Angela Spindler
Photography: Steven N Meyers
Industrial Designer: Andrew Simpson
Industrial Designer: Charlie Payne
Cardboard Engineer: Sarish Shashidhar
Finished artist: Karl Reimann
Neck labels: Impresstik
Manufacturers: Pauline Moulding
Designed by Depot Creative Pty Ltd
Client: Bare Cosmetics Pty Ltd