Vendors line the halls of Fancy Food Fest


Dog Balance

by Theresa Christine Johnson on 04/12/2016 | 4 Minute Read

You strive to eat healthy and wholesome ingredients, but what sort of food do you feed your furry friend? Walwari pet food company asked ContentFormContext to create a brand identity for a dog food made with natural ingredients. Dog Balance dog food is sold under the name “walwari,” which is Korean for “bow wow.”

Dog Balance offers all the nutrition a dog needs using healthy ingredients instead of artificial ones. Adorable illustrations grace both the front and back of the packaging, showing the fresh ingredients as well as a food chart based on dog size. The illustrations are endearing and almost look like they came straight from a cookbook. Black packaging allows the images to really pop, and a small label in the top right corner makes for easier identification. Promotional images show the bag of food among a cutting board and all of the fresh ingredients, getting pet owners to think more seriously about giving their dogs more nutritious options like Dog Balance.


Designed by: ContentFormContext

Country: South Korea

City: Seoul

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