London Fields Brewery
by Theresa Christine Johnson on 04/26/2016 | 3 Minute Read
Edgy, modern, and bold. London Fields Brewery is a line of beer that’s sure to be noticed. Designed by The Plant London, the lagers and IPAs needed to position itself as a premium craft beer choice for all of London and the United Kingdom.
“Established in 2011, the London Fields Brewery was a pioneer in the city's now burgeoning craft beer scene. Located in one of London's most creative and energetic boroughs, the brewery needed to reflect its locale, but also its ambition to be a bigger part of the UK and world beer market.”
“The strong, central, fluid mark for the brand, suggests a quality beer, consistent and well-crafted. It has impact and presence in the fridge. The background patterns illustrate the energy and contemporary boho culture of London Fields. The elements work together to tell the new story of the brewery. Seasonal beers will use illustrations from local artists and create a platform for some cultural engagement.”
The backgrounds of each beer feature wildly energetic patterns which reflect the neighborhood that the beer is brewed. Bright colors help to differentiate each variety as well as adding in a little bit of personality. The appearance feels youthful and vibrant, certainly appealing to the new wave of craft beer lovers. Each can and bottle has a bit of a dark mood to it, implying the serious, strong flavors of the brews.
Designed by The Plant London
Country: United Kingdom