Roasting Masters

by Theresa Christine Johnson on 04/25/2016 | 7 Minute Read

Editorial photograph

Bean to bar chocolate is having a moment, and we’re definitely not going to fight it. When Roasting Masters wanted to expand their products to include artisan chocolates as well as coffee, they turned to Studio CFC to create something that would stand out in an ever-expanding market.

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Pulling from the vibrant hues of Latin American culture, each bar has its own unique color palette and graphics. The designs are made to look as if they were painted on, and we can see small imperfections in the color’s coverage that gives the packaging personality. It also reminds consumers of the smaller operation that bean to bar chocolate is, making each bar feel a little more special. Roasting Masters’ logo has a cacao pod replace the letter “o” which helps to expand the brand while still keeping loyal customers interested in their work. The brand name appears in a shimmering gold which elevates the quality of the brand overall.

Editorial photograph

Designed by: Studio CFC

Country: South Korea

City: Seoul

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