by Theresa Christine Johnson on 04/21/2016 | 3 Minute Read

Editorial photograph

Gift boxes usually just line up products neatly, one after the other, in a uniform fashion. But the boxes for MARAIS, designed by Latona Marketing Inc., are unique and can create different patterns together. By focusing on only one design but making use of all six surfaces, they made it possible to recreate keyboards and pianos.

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The design for MARAIS is executed in such a way that it’s fun and clever yet still incredibly elegant and beautiful. A piano itself is a symbol of luxury, elevating the brand as a sophisticated choice. The black and white not only help to make the piano-like appearance but keep the individual boxes looking clean and minimal. The individually wrapped boxes all come in one larger, black box, giving consumers the feeling of opening up a piano. It’s something that feels special and is done with care and makes the entire process of opening one to eat more memorable.

Editorial photograph

Designed by: Latona Marketing Inc.

Country: Japan

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