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Concepts We Wish Were Real

by Elizabeth Freeman on 04/15/2016 | 12 Minute Read

 Celebrate the end of the week with our colorful Concepts We Wish Were Real.



The beauty of Italy, right in your own two hands. Sanbenedetto is a juice concept from Xianwen Wei that takes some of Italy’s beautiful architecture and some refreshing flavors for a unique drinking experience.

Sanbenedetto offers three healthy juices packaged in clear bottles, allowing the lovely hues of each juice to be on display. The dainty illustration style seems to speak to the particular flavors of each juice, perfect for those with a refined palate. Recognizable architecture appears on the label with mountains of fruits in the background, putting something recognizable in a completely new light. The bottle has a wide mouth and a silver cap that elevates the brand’s appearance.

Designed by Xianwen Wei

Country: Italy


Natco Company Series


Natco Company brings rare and exotic spices from spice bazaars around the world right to you. Agata Jeziurska developed this concept for their company which offers the widest range of Indian foods and spices for the Indian food enthusiast. The flavorful line of spices includes garlic, star anise, bay leaves, and chili, and the packaging illustrations give the impression of quality ingredients that have been sourced carefully. These are not simply bulk spices you get at the grocery store—these are sent directly to you, chosen with the greatest attention to detail.

Every package features a drawing of the image surrounded by a collage of colors and graphics, highlighting the main ingredient and emphasizing that each one is a unique and flavorful spice. The festive illustrations remind us that these spices can transform a dull meal into an amazing one, even with the smallest amount. The packaging also captures the many sights, sounds, and smells that you would experience at a bazaar.

Designed by Agata Jeziurska

Country: Poland


Peter Pan Peanut Butter


Even as an adult, there’s sometimes nothing better than a good ol’ peanut butter and jelly sandwich. Peter Pan Peanut Butter has received a makeover from Quintin Caldwell with this concept that appeals to our nostalgia and desire to never grow up. 

“A proposed rebrand of Peter Pan Peanut Butter, an American staple since 1920, that would elevate their brand beyond its food safety transgressions. The new product labels employ hand lettering and layered silhouette imagery, representing the nostalgia and depth associated with the world of Peter Pan. A strict color coding system works across the product lines allowing each peanut butter variation to be both unique and instantly recognizable.”

The most noticeable icon on the front of the packaging is the feather from Peter’s hat, curved ever so slightly in a fun and energetic way. Caldwell’s design does an excellent job of capturing the essence of Peter Pan himself—an elusive boy who never wants to grow up—without making it appear like a cartoon. The iconic hat is perfect for additional marketing materials, and the contrasting colors are bold and noticeable. Each label looks like a map, with faded images of islands and lost boys in the background, and a clear trail to follow to find the buried treasure. 

Designed by Quintin Caldwell

Country: United States


Code Chocolate


A delicious piece of chocolate certainly feels like a secret indulgence, doesn’t it? Mina Bakliza has developed a concept called Code Chocolate that takes inspiration from the covert act of deciphering messages. 

“For this fictional brand of chocolate I took inspiration from cryptography, secret language and puzzles—from Morse code and the Enigma machines that were used during WWII, to my favourite Sherlock Holmes (Jeremy Brett) who, using his powers of deduction, solves various difficult cases.”

Code Chocolate bars takes some of the basics of secret languages and puzzles to make something recognizable yet fun for the consumer. The chocolate comes in dark, mint, and orange, each with their own unique code. Orange, for example, looks similar to Morse code, while the dark chocolate is like a secret puzzle. The special codes combine with the colors to clearly indicate the flavor of each chocolate bar while keeping a bit of mystery.

Designed by Mina Bakliza

Country: Serbia




CHOX is a fictitious brand created for the purpose of a student project done in pairs. 
While designing the visual identity and packaging of CHOX, Aleksandra Godlewska and Marta Śleszyńska wanted to create a modern and luxurious alternative to traditional chocolate boxes whose designs are usually archaic and dull. 

"When do you buy a box of chocolates? When you want to express your feelings, show thankfulness or make the loved ones happy. We think that commercially available chocolates will not do in such situations and that’s why we decided to create our own, up-to-date chocolates in the shape of gemstones. Graphic design of the packaging combines abstract geometry, which emphasises the impression of uniqueness and freshness, with crystal-like outlines of stone cuts associated with luxury and elegance. 

We wanted to steer clear of the classic chocolate box shape – a flat cuboid – and designed and made a square based model inspired by jewellery boxes."

Designed by Aleksandra Godlewska, Marta Śleszyńska

Country: Poland


Boston Light


Off the coast of Massachusetts lies the oldest lighthouse in the country: Boston Light. To promote its three hundred year anniversary, a promotional gift set was created. Within this set, it contains a historical timeline of the lighthouse, two tickets to tour the lighthouse, and a bottle of black spiced rum. This commemorative packaging is aesthetically inspired by the lighthouse’s colors and its role of guiding sailors safely through the thick fog. 

Designed by Christopher Caldwell

Country: United States

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