by Theresa Christine Johnson on 04/14/2016 | 3 Minute Read
We all know that bears love honey. dolphins // communication design has developed the brand mark for NIRRA honey, taking bears’ affinity for honey to lead the design.
“NIRRA stars on the package with a plain geometric design, inspired by the hexagonal form of a honeycomb and the crystallising property of the material. The golden bear aspires to become a favourite dietary habit for the consumers.”
Although honey-loving bears may seem like an overplayed cliche, NIRRA does it in a beautiful and refreshing way. The geometric designs create the image of a bear without needing extensive detail and instead take inspiration from an actual honeycomb. Against the amber bottle, the brassy lines stand out, and the wooden cap reminds us where the honey comes from.
“PINE HONEY: Indulge in the exceptional unique taste of raw pine honey and let the ethereal fragrances lead you to the incomparable beautiful virgin forests of Chalkidiki. The dark amber color, the smell of wood, the delightful taste and the supreme quality, are some of the features we tried to fit in a small luxurious jar.”
“FOREST HONEY: The harmonious co-operation of bees and untouched forest offers the unique forest honey. Greek forest honey, worldwide known for its antioxidants, beneficial and nutrician elements, combines a distinctive burnt caramel flavor with soft aroma.”
Designed by: dolphins // communication design