by Elizabeth Freeman on 03/15/2016 | 2 Minute Read
In 2015, Israel and Germany celebrated the 50th anniversary of their diplomatic relations. What began with a cautious approach to one another has since developed into a true friendship, one where good friends not only share their experiences but also raise their glasses to each other. Inspired by this ideal Mazelprost, the world's first hummus beer, has been created and is the official drink of the German-Israeli friendship, yet this honour has been interpreted in an humorous and down to earth way.
“Mazelprost” combines not only two specialities the countries are famous for – hummus and beer – but also the Hebrew expression “Mazel Tov!” and the German word “Prost!”.
In December 2015, Mazelprost was added to the collection of the Jewish Museum in Berlin.
Designed by BBDO Berlin / BBDO Tel Aviv / Peter Schmidt Group
Client: Embassy of Israel, Berlin