BEFORE & AFTER: KETTLE & FIRE
by Elizabeth Freeman on 03/09/2016 | 3 Minute Read
INTERACT partnered with Bone Broths Co, now KETTLE & FIRE , to lead their rebrand of bone broth products. The new positioning, brand name, brand identity and packaging developed has helped Kettle & Fire achieve differentiation from the growing wave of bone broth competitors while simultaneously resonating with health-oriented and Paleo consumers alike.
So what in the world is bone broth? Simply put, it’s broth made by slow-simmering the bones of chicken, beef, or fish for a minimum of 12 hours. This simmer extracts amino acids, collagen, and minerals from the bones, resulting in incredible health benefits.
Kettle & Fire’s bone broth, made with 100% grass-fed pasture-grazed cattle bones, all-organic non-gmo vegetables, sea salt and herbs, is simmered for 24+ hours. The result is the the most nutritious bone broth available.
Kettle & Fire’s name celebrates the elemental power of bone broth, which has been recognized by cultures around the globe for thousands of years. It’s black, gritty and earthy background instills a sense of efficacy in consumers while standing out from the white, greens and earth-toned soup and broth competitors in the grocery space. The gold kettle-and-flame brand identity exudes quality and craft, alleviating the need to use trendy and cliched copy on the front panel.
Apart from design, the physical packaging structure is big advantage over other bone broth companies. K&F’s process uses $6MM worth of modern packaging equipment to create the first & only shelf-stable beef bone broth. Unopened, their bone broth will last 2 years without any freezing or refrigeration, & use no additives, preservatives, hormones or extra sodium to achieve this effect. The packaging is also sustainable, recyclable, & does not release any harmful chemical by-products during the manufacturing process.
All of this culminates in Kettle & Fire’s mission to truly pioneer health and wellness, one cup of amazingly delicious and nutritious bone broth at a time.
Client: KETTLE & FIRE
Country: United States