by Theresa Christine Johnson on 03/10/2016 | 3 Minute Read
Atolye Gozde is a brand by Turkish designer Yasemin Gözde which features empowering and unique jewelry. Each item is meticulously handmade and can sometimes take days to complete. Frames developed the branding and packaging for Atolye Gozde, making it a beautiful mix of nature and opulence.
“Atolye Gozde is quickly becoming a well-known brand so she decided to take it to the next level and asked us to design her visual identity and packaging. Her necklaces are timeless, liberating pieces of jewellery designed for strong women. These associations needed to be evident in her visual identity. In the logotype we captured the repetitive braiding movement using simple geometry, while the packaging was designed to distinguish and protect the pieces. On the inside is a story about her passion, and each box is personally signed by her to help the piece stand out.”
Part safari adventure, part upscale jewelry, Atolye Gozde takes an inspiring and lovely approach.The earthy colors, like forest green and faded gold help the elements of the jewelry to stand out. Gold chains and marble accents look striking and sophisticated, while the earthy colors add an unexpected element to the otherwise polished look of the products. Fine details, like textures and patterns, add a lovely finishing touch and elevate the quality of the brand.
Designed by Frames
Country: Hong Kong