Fernson Brewing Co.

by Theresa Christine Johnson on 03/14/2016 | 5 Minute Read

Editorial photograph

When Fernson Brewing Co. approached CODO Design, they’d actually already worked through a completely unsuccessful branding process with another firm. They had nothing to show for the money spent—no name, positioning, branding, or package design. But in preparing for opening their brewery, Derek Fernholz and Blake Thompson wanted to transform their business plan into something tangible.

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Fernson combines a somewhat classic look of craft beer—bold, solid colors and a sans serif font—with a completely unexpected logo design. It instantly jumps off the shelf to beer drinkers looking for something new to try from a brewery with extensive experience brewing. Fernson also adds in a bit of mystery and fun with the bearded character associated with the brand.

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Designed by CODO Design

Country: United States

City: Indianapolis

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