Illustrations of Good Taste
by Theresa Christine Johnson on 03/28/2016 | 2 Minute Read
Here’s a little something to sweeten your day. These jars of honey, designed by Maria Ponomareva, come from different regions all over Russia. With flavors like eucalyptus and chestnut, these delightful little jars offer a delightful and delicious experience of the country.
Each label has a detailed pencil illustrations to help indicate the variety of each honey. They also give the brand the impression of something that is handmade, making it a more personalized product. The label runs all the way to the lid, sealing the honey so that it stays fresh and safe until it’s ready to be opened.
“Subtle variations in taste are expressed in the pencil illustrations. The strokes, rhythm and ratio of black-to-white of the drawings convey the nature of the contents. Just as in nature where differences in the environment create a diversity of flavor and taste in identical foods, variations in rhythm, density and line weight result in a series of packages that are visually consistent yet unique.”
Designed by: Maria Ponomareva
Client: Honey House («Медовый дом»)