by Elizabeth Freeman on 03/23/2016 | 3 Minute Read
Cora is transforming the experience of having a period—and making sure no woman or girl is left behind by her biology. Through the release of their 100% organic cotton tampon, they looked to bring to the forefront the pillars of their company, including supplying girls in developing countries with necessary monthly pads, and create an unmatched and elevated experience for their customers.
“Cora saw a lack of style in the market, so we set out to build an experience that was unmatched. By re-envisioning the way you receive your tampons, we created a sleek shipping box that reveals your starter kit, filled with our redesigned tampon boxes, a luxe reusable black box, clutch, stowaway tampons and welcome card. The solid black tops black and use of their signature icon throughout, creates subtle brand recognition that can grow as the products do.”
“We stripped the tampon box itself of all unnecessary information and built the icon system to match across all packaging. The symbols align as you place the monthly box into the reusable container and each element is highlighted as you open your first kit.”
For every month’s supply of Cora you receive Cora give a month’s supply of sustainable pads to a girl in a developing country so she can do anything during her period.
Creative Director: Sharon McMullen
Designed by Ink + Mortar
Country: United States