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Chameleon Cold Brew

by Theresa Christine Johnson on 03/29/2016 | 3 Minute Read

As we make our way into warmer months, refreshing cold brews will be the beverage of choice to wake you up and cool you down. Chameleon Cold Brew, designed by BexBrands, offers many delightful varieties of ready-to-drink cold coffee, concentrated coffee, and espresso.

“Chameleon Cold-Brew Coffee is a fairly new company with roots that run deep in the heart of Austin, Texas. While the existing brand was doing quite well, the category itself was growing rapidly and competitors were gaining ground. Chameleon needed a brand evolution to better articulate the things that make it great — better beans, roasted to perfection and brewed low and slow with Hill Country, limestone-rich water. Drawing inspiration from the Austin streets, we began with fonts that mirrored the not-so-serious, bold and brawny fonts, added mosaic pattern that was more hand done and imperfect than the original, and streamed copy to have that same bold, fun, purposeful tone. Coffee Made for Makers becomes a rally cry for this brand providing the fuel to make things happen!”

The cold brews come in delightful flavors, like vanilla, chicory, and mocha, all with their own coordinating label color. On the front we see a chameleon made to look like a mosaic, resting hesitantly on a tree branch. This recognizable image appears on all of the bottles with text above and below, and it is free of any unnecessary text or images. It is easy for consumers to notice the bottles without feeling overwhelmed.


Designed by: BexBrands

Country: United States

City: San Diego, CA

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