Vendors line the halls of Fancy Food Fest

The Jane - Pure C Gift Pack with Duvel

by Theresa Christine Johnson on 03/21/2016 | 3 Minute Read

Just imagine toting this home, and getting to relax and enjoy fine Belgian beer in the comfort of your own living room. The Jane - Pure C Gift Pack allows people to enjoy quality beer in an interesting way, going way beyond just cracking open a cold one from the fridge. Designed by Toykyo, Jimmy Lee, and SH19, the pack comes with two bottles and two tasting glasses.

“Sergio Herman, a Dutch Michelin Star Chef, equals quality and creativity. As a long time Duvel fan, he and his team, developed several signature dishes that paired perfectly with the champagne of Belgian beers to serve in his restaurants (The Jane in Antwerp and Pure C in Cadzand, Holland). Duvel has launched a smaller 18 cl bottle, called Mini, especially for apero and gastronomique moments. The Duvel Mini served at Sergio’s restaurants are exclusively designed by the creative chef. In order to offer the fans of haute cuisine the opportunity to live the same experience at home, Sergio has developed a gift pack with 2 Duvel Mini bottles and 2 special tasting glasses.”

Thick cardboard adds a bit of grittiness, along with simple line drawings of skulls, a sunset, and ocean waves. Both beer bottles and the glasses have their own designated space inside, keeping them protected and adding to the presentation quality. The drawings keep the look simple, while also mixing in a bit of mystery, making the experience of opening it and enjoying the beer more exciting and unusual.

“This gift pack will be available in both restaurants (The Jane & Pure C) and also in the Duvel online shop. The graphic from one bottle design refers to the chapel in which The Jane is established while ensuring duality: a church on a devilish bottle.”

“Syrco Bakker from Pure C in Cadzand was inspired by the sea. Unlike The Jane located in the heart of Antwerp, visitors at Pure C have an endless view of the coastline of Cadzand. The surf, the setting and rising sun, the North Sea, summed up in a bottle. Syrco puts it like this: ‘Duvel and Pure C, a match made in ’t Zwin.’”


Designed by: Toykyo, Jimmy Lee, and SH19

Country: Belgium

City: Antwerp

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