by Theresa Christine Johnson on 03/22/2016 | 2 Minute Read
Nothing can quite match the joy of bringing home a new puppy, and nothing can quite match the frustration of training it. Hoping to make that process a little better, Big Horror Athens has designed these useful puppy training pads for smart, modern dogs and their owners.
“Hi-Fido is enhancing the lives of pets and their owners through better designed training pads. We designed the product identity including all the print communication material and their website. We aimed to communicate the main values of their product through clean, modern, and simple design. Τhe use of vivid and happy colors as secondary colors on the identity and the website along with the use of funny photos and copy for the print and digital applications communicate a more honest and sarcastic tone for the company and their product...because the truth is that we are talking about pet products and it is very important not to take ourselves too seriously.”
A revolutionary product requires the appropriate packaging to go with it. Hi-Fido is intended to be a better training pad than the rest, with a 5-layer design, a fast-acting formula, and even convenient raised edges to avoid spills. The product is, quite simply, better, so a straightforward, minimal approach suits the brand. From the modern sans serif font to the clean white packaging with splashes of teal, the look is clean and updated to suit pet owners looking for the most effective and useful products for their pups. Hi-Fido’s vital information, like how many are in each box and their size, is listed on the front, and the image of a well-behaved and obedient dog on the front instantly draws in dog owners.
Designed by Big Horror Athens