Vendors line the halls of Fancy Food Fest


GerovÄ— Hummus

by Theresa Christine Johnson on 02/08/2016 | 2 Minute Read

Although hummus is always a delicious and tasty snack welcome at any party and perfect for an afternoon snack, it pretty much always comes in flimsy, plastic packaging. Gerovė Hummus is a league of its own, with four different varieties, a sturdy glass jar, and branded as a gourmet artisan product.

Designed by VRS WPI Vilnius, Gerovė takes the average hummus experience to the next level. A glass jar alone elevates the brand, allowing it to stand out against others on the shelf. The label has lively illustrations of the ingredients (like garlic) nestled against the brand name, looking somewhat like pictures one might find in a an old recipe book. Four different colored labels help to tell each of the flavors apart, making the identification process easy and keeping the brand consistent.


Designed by VRS WPI Vilnius

Client: Gerovė

Country: Lithuania

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