by Theresa Christine Johnson on 02/25/2016 | 2 Minute Read
If Crafters Gin is half as refreshing as it looks, then this is definitely a spirit to add to your collection. Designed by KOOR Packaging Design, the goal was to create something that stood out on the shelves in a saturated market. Crafters Gin is unlike many others out there—it’s produced in small batches and hand labelled—and the appearance had to be equally unique.
A stunning sapphire immediately catches the eye, and a glossy pattern adds some sheen and texture. The “sophisticated taste” is reflected in the font choices, from an elegant script to a basic sans serif. The combination exudes a refined attitude for a gin made with specially selected ingredients. Crafters Gin has a top with a wood design in a rich, burnt orange. This adds a sense of earthiness and communicates that the product is made with certain items picked right from nature.
Designed by KOOR Packaging Design