Bold Asian-Inspired Foods in Cardinal Packaging
by Theresa Christine Johnson on 12/13/2016 | 4 Minute Read
Bring some life into the kitchen with Cardinal foods. This line of bold, flavorful ingredients and sauces is perfect for cooking up Asian-inspired meals that are sure to impress. Designed by Alexandros Gavrilakis, bright colors and hand drawn graphics give it major shelf appeal, helping it to stand out against the competition.
The packaging for Cardinal packs a lot of personality without overwhelming the consumer. On the labels there are images of the product, and the intense background hues make them pop. A modern sans serif font is juxtaposed with a freehand font that matches some of the smaller doodles and graphics, making Cardinal appeal to a young, hip audience. Copywriting—such as sweet chili sauce being “delightful with everything”—adds a bit of wit and humor.
Designed by: Alexandros Gavrilakis
Creative & Art Direction: Alexandros Gavrilakis
Photographer: Arsenis Miaris
Design: Alexandros Gavrilakis
Food Styling: Jo Pafili
Copy: Olympia Aivazi, Alexandros Gavrilakis
Illustration: Alexandros Gavrilakis