Bold Asian-Inspired Foods in Cardinal Packaging

by Theresa Christine Johnson on 12/13/2016 | 4 Minute Read

Bring some life into the kitchen with Cardinal foods. This line of bold, flavorful ingredients and sauces is perfect for cooking up Asian-inspired meals that are sure to impress. Designed by Alexandros Gavrilakis, bright colors and hand drawn graphics give it major shelf appeal, helping it to stand out against the competition.

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The packaging for Cardinal packs a lot of personality without overwhelming the consumer. On the labels there are images of the product, and the intense background hues make them pop. A modern sans serif font is juxtaposed with a freehand font that matches some of the smaller doodles and graphics, making Cardinal appeal to a young, hip audience. Copywriting—such as sweet chili sauce being “delightful with everything”—adds a bit of wit and humor.

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Designed by: Alexandros Gavrilakis

Creative & Art Direction: Alexandros Gavrilakis

Photographer: Arsenis Miaris

Design: Alexandros Gavrilakis

Food Styling: Jo Pafili

Copy: Olympia Aivazi, Alexandros Gavrilakis

Illustration: Alexandros Gavrilakis

Country: Greece

City: Athens

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