SHOO X Dog Grooming Kit

by Elizabeth Freeman on 12/08/2016 | 3 Minute Read

Shopping for your furry friend this holiday season? Check out Shoo X, the only dog grooming kit that satisfies both needs for a clean home and pup. Designed by ONE is FIVE, this kit not only smells great but looks adorable! With a pop of yellow, the Shoo X logo stands boldly on the front of the package. Upon opening, the consumer is greeted with a set of 5 items, a Scrub, Wash, Cleanser, Laundry, and an Odor spray. Each one comes packaged in simple plastic bottles and are screen printed with their purpose. The minimalist aesthetic with this design is brought up a notch with playful colors and strong type. In combination with the campaign photoshoots that set a humorous tone to the brand’s identity, this kit is definitely on The Dieline’s Wish List this Christmas. 

SHOO X is the world's first kit for clean dog and fragrant home. 

“There's no need for you and your pooch to shop separately. All essential products for clean and fragrant life with a dog are packed in one kit. This creation is an all-natural recipe that is vegan and contains no alcohols or chemicals to affect scent or colour. It's safe for all mammals, really. 

For more fraternity between man and man's best friend, this human and dog shampoo is gifted to folks who take in shelter puppies.”

Tested on humans. Approved by dogs. 


Concept & idea: Arunas Matacius, Gediminas Siaulys. 

Art direction & design: Gediminas Siaulys. 

Pack leader: Agota Jakutyte. 

Approved by: Ferdinando the pug, Clemence the whippet, Brit the German shepherd wannabe, Crete the stray dog. 

Designed by ONE is FIVE

Client: Shoo Shampoo

Country: England

City: London

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