Clodhopper Beer for Driftwood Brewery
by Theresa Christine Johnson on 12/07/2016 | 3 Minute Read
It’s always exciting to see new releases from Driftwood Brewery—not only because they have some seriously innovative brews but because Hired Guns Creative always impresses us with their packaging designs. The Clodhopper is no different, and this Belgian Dubbel has a rich flavor that comes to life on the label.
“For our rebrand of Driftwood Brewery’s Clodhopper, a Belgian-style Dubbel with barley grown and malted locally by artisan maltster Mike Doehnel, we decided on a typographic approach with strong familial resemblance to Pilsner Doehnel and Blackstone Porter.”
“Bold, bright orange and a rich, syrupy red call on the big caramel characteristics of the barley malt. For an elegant finishing touch, the dieline takes its big curves and corners from the letterforms, particularly the long flowing scroll of the uppercase ‘C’.”
The tangerine and sunny hues are an extension of the color of the brew, but also easily set up an image of a hop as the sun, the center of the universe. A flowing text speaks to the brew’s smooth flavor while also giving it a bit of a vintage look. In the image of the hop we see an unblinking eye, a small detail that creates a bit of a secretive air and intrigues the consumer.