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Who knew socks could be this festive?

by Natalie Mouradian on 12/22/2016 | 3 Minute Read

With the holiday season in full swing and Christmas just a few days away it only seems appropriate to feature these festive and fun socks from Robot Food, an agency from the UK. 

The idea behind these unique socks was to provide a functional and cheerful gift for their friends and associates. Each pair of socks comes in a candy-cane-esque red and white striped can. The can actually looks like a beverage at first glance but the surprise is really in what’s inside. 

“It’s warm wishes and toasty toes for Robot Food’s friends and associates this Christmas. What do you give to the friends, clients and associates who have everything? Socks in a can, of course.” 

“Packaging design is one of Robot Food’s specialisms. So it made sense to combine their love of great packaging design with some warm Christmas wishes. Socks in a can seemed the ideal solution.” 

“Robot Food designed the socks in a black and white Christmas tree pattern, with a jolly red toe and heel, and the Robot Food logotype. These festive winter warmers folded neatly inside a strikingly seasonal red and white striped can with a black and white label, all of which combine for a celebratory vintage feel. Sealed for freshness of course. The back of the can features Christmas greetings and a fun, festive poem around the theme of love, craft and warmth.”

“Simon Forster, Creative Director at Robot Food, said, ‘Socks have got to be the classic Christmas gift. They’re cozy, useful, and everyone secretly likes them really. We wanted to put a smile on our friends faces. And their toes too.’”


Agency: Robot Food
Designer: Chris Shuttleworth
Art Direction: Mike Johns
Photography: Mike Johns
Location: Leeds, UK

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