Terra de Flora Floral Arrangements
by Theresa Christine Johnson on 12/05/2016 | 3 Minute Read
Whatever the occasion, a bouquet of freshly picked flowers is always a welcome gift. Terra de Flora is no different. With packaging from Parámetro Studio, these charming flower arrangements will transport you to the French countryside.
“Terra de Flora is a romantic and feminine brand inspired by the French botanic gardens. The workshop is located in San Pedro Garza García, Monterrey. For the brand’s identity we used green and navy blue to contrast with the color pink’s femininity; it is accompanied by a modern sans-serif type to bring it back to our time. The icon is inspired by the French victorian nursery gardens which became the brand’s protagonist element.”
Everything about Terra de Flora is exquisite elegance. The pastel color palette is emphasized by a few choice bold hues, and the sans serif font feels incredibly modern and lively. Terra de Flora’s logo has a small wreath of leaves around it, which adds to the brand’s sophistication, as do a few select foil accents.
Designed by: Parámetro Studio