by Theresa Christine Johnson on 11/28/2016 | 2 Minute Read
HANAMI is a line of cosmetics that will make you look beautiful and feel beautiful, too. Eve Warren was commissioned to develop the brand, identity, and packaging for HANAMI, using pattern as the key visual element.
“HANAMI is an Australian independently owned cosmetic company with a conscience, providing premium quality, cruelty-free cosmetics and promotes the message of self-love through self-expression. HANAMI is 100% vegan, mineral based, and completely and utterly palm oil free.”
HANAMI embraces love of self and love for animals, two ideas that don’t always work together in the cosmetics industry. HANAMI’s color palette is warm, inviting, and has just a touch of femininity. The pattern is reminiscent of pop art, making it feel lively and especially intriguing to consumers in their 20s or early 30s. HANAMI’s brand name is written in a thin, sans serif font that feels modern, reminding us that this is not your typical cosmetics line. The tagline, “Cosmetics with a conscience,” is catchy and quickly highlights what makes this brand so unique.