Concepts We Wish Were Real

by Jessica Deseo on 11/11/2016 | 14 Minute Read

It's Friyay! And time for some CWWWR.

Pressure Ice Cream


Pressure Ice Cream is a concept for an ice cream brand, whose products are fresh, young and decadent. The brand translated this values through a modern and minimal design approach, with a pastel color palette and the use of small symbols to represent the different savours. 
The main concept behind Pressure Ice Cream’s identity is the “pressure” to eat something really tasty. For this reason, we based the visuals on the creation myth of Adam and Eve, and their casting out of heaven because of the Snake, who "pressured" Eve to eat the forbidden fruit (usually portrayed as an apple). The packaging follows the same idea, portraying the Seven Deadly Sins as ice cream flavours.

Designed by: Mattia Michini
Country: Italy



This project is my graduation project at the Hungarian University of Fine Arts, which is the identity and packaging design of Herbária. 

Herbária was established in 1949 to collect, produce, process and trade medicinal plants and to manufacture herbal teas. The head office in Budapest controls the production in the factories, coordinates the sales in Hungary and export - import activity. The experience of more than five decades, gathered in the field of herb collection and processing makes the name Herbária strongly connected to the idea of excellent quality medicinal plants in Hungary. My special idea was adding new type of products beside teas. 

Beside the identity I created a label design for a pack of tinctures made of herbs with three different flavours, these are mint, anise and sage. The liquids are transparent, because they contain herbal tincture but also alcohol and water. The labels are created with a tecnique that I really prefer, so I applied ‘brush calligraphy’ which means I drew these unique srcipts with a calligraphy brush-pen. The calligraphies were put on the glasses by pad printing. The glasses have card tags on their necks with all the information about the product.

Designer: Eszti Varga
Country: Budapest, Hungary
Photography by: Márton Visontai

Thai Tip Fresh Milk, TTFM


Thai Tip Fresh Milk, TTFM is a local milk brand in Thailand. 
In order to recognize these products in the storefront, we started to design brand logo for distinguish shapes , monochromatic, keeping minimal. And also, for manufacturer, using common paper boxes, plastic bottles are advantage for rapid prototyping and final cost. 
Our approach to brand identity of TTFM is taking differentiation although using common materials.

Designed by: STUDIOBIUM 
Country: Japan

Exotic Opulence: Legend of Spa


For over 20 years, Legend of Spa has manufactured and supplied spa products to hotels and resort spas in Thailand. They started the business with their signature massage oil, a family recipe for more than half a century. As part of their expansion policy, they will now also be distributing their new range to major department stores and boutique stores throughout Thailand. 

Initially, their packaging look and feel captured an artisanal charm and authenticity that alluded to their humble beginnings. However, to cut through the noise of competitors in this high-end luxury category and to generate new users, both the packaging and design needed an overhaul. 

The redesign of the packaging started with changing their logo: The meaningless leaf icon evolved into a lotus flower representing healing, beauty and purity. It was created as an emblem/badge to retain authenticity and engender re-assurance. Original product benefits from the old packaging were retained for their old-world charm. 

The design reinterprets and updates a classic design tradition, and is inspired by the rich, colourful floral patterns created on South East Asian batik sarongs to enhance the sensorial aspect (associations of bright florals evoke the fresh fragrance of Summer).

Designer: Thnadech Kummontol
Client: Legend of Spa
Location: London, United Kingdom

Albert's Brainfood


The work produced is a premium snack range which focuses on three different products with individual benefits to the brain. 

Albert’s Brainfood brand name came from looking into alternative names for the brain, one that stood out was the mastermind Albert Einstein. However, I didn’t want to make it obvious that it was linked to Einstein himself but using subtle hints for the audience to question who Albert is. Looking into Marion Deuchars who creates her own typefaces through her own handwriting and materials gave me the inspiration to create a brand which a strong personal, handmade feel, one way of producing this was a signature style logo. 

The small hint of yellow colour used in the logo was used, not only because it contrasted well with the blackboard or the sense of the light bulb idea but because I looked into colour theory. When looking into colour theory I wanted to find a colour which was linked strongly with intelligent or memory, therefore using yellow which has intellect as one of its meaning felt perfect. 

The other brand elements such as packaging, point of sale and website use a blackboard background, mathematical symbols and handwritten elements, which certainly gave some character and links of Einstein to the brand.

Designer: George Hughes
Location: Sheffield

Lavazza Coffee


The project proposes a new design for Lavazza brand, from a restyling of the logo and creating a clear and elegant graphic image. On the basic package you opt for a white background and pictures of objects from everyday, but from a different point of view. Meanwhile for the premium images you opt for baroque sculptures on black background, as representative elements of Italian culture.

Designer: Isaac Fusté, Elisava School of Design
Location: Barcelona

Packaging for the Vegetarian Butcher


In the existing logo of the Vegetarian Butcher, the woman is wearing an orange striped apron. I used the stripes of the apron as inspiration and translated it into the design of the packaging. I added the color green into the serie. Green is the color of nature and refers to the origin of the product: vegetable. The green color creates contrast with the meat so that the colors of the product looks better. I also added an illustration to the packaging to show the costumer where the product is made from. This because not all consumers are familiar with lupine. 

The vacuum packaging is transparent, simple but decisive. I'm inspired by the method of a real butcher. I wanted to stay close to the source and the authentic look and link to 'butcher'. Besides that, the consumers wants to see what they are buying, especially if you want vegetarian products compete with real meat products.

Designer: Laura Voet
Location: Netherlands

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