Vendors line the halls of Fancy Food Fest

Concepts We Wish Were Real

by Elizabeth Freeman on 10/28/2016 | 12 Minute Read

As the week comes to a close, we take a look at a group of concepts we feel deserve a spotlight.  


Marco Polo


Marco Polo is an ice cream company who believes in the power of adventure. They wanted an identity system for their ice cream products that would embrace a sense of adventure, and encourage kids to use their imagination and dream big. 

I created a design solution that told their story with the use of color and illustration. Each one of Marco Polo’s packages brings the consumer on a unique and colorful adventure. Included with every container of ice cream is a themed adventure book. The adventure book continues to encourage kids to explore, be curious, and dream big. 

Designed by Kayla Dohmen

Country: United States


Brain Damage | SoulBeer


A beer that will knock your brains out. Designed by Spyros Partsinevelos, this beer range is bold, unapologetic, and thirst quenching. With a design inspired by street art, the range caters to the more youthful crowd in their early to mid-twenties. Dressed in vibrant colors that range from a bright yellow to an electric green, this packaging truly knows how to stand out on supermarket shelves. 

"Brain Damage | SoulBeer is a concept project for a Brewery company somewhere in the known universe. The story behind the brand name is a well known story that goes... "Damn i'm totally burned out! I wish i had a cold tasty beer to relax and refill my mind and my soul!" The colorful design delivers the goal with a pop aesthetics."

Designed by Spyros Partsinevelos

Art Direction, Copywriter: Spyros Partsinevelos

Country: Greece




Every girl loves herself some luxurious undergarments. Designed by Elise, cheek delivers high-quality underwear with packaging that is too pretty to throw away. With a playful logo placed on the side of each gift box, a ribbon is used as a tie elevating the brand in a whole new way. A feminine color scheme of blush and pink is used in a subtle manner to preserve the minimalist aesthetic of the brand. 

"Cheeky is a fictional women’s underwear brand. The packaging, typeface and color palette elevate the brand, yet the logo and hand-drawn elements give it a playfulness that creates a feeling of comfort and approachability for every consumer."

Designed by Elise McIntyre

Country: United States




Whiskey on the beach never felt better than it does with a cold bottle of SHAKINU. The debut flavor trilogy features LEHUA HONEY, PINEAPPLE LUAU & COCONUT PALM. Each flavor will soak any consumer with a warm taste of Aloha. 

Eric Collier, Graphic Design Major at UW-Stout, created the mock-brand, SHAKINU, in hopes to develop a Whiskey that provided its drinkers with a "Hang Loose" experience, straight from the bottle. The visual language was crafted to be simple, welcoming, and appetizing. Each flavor is based off a Hawaiian specialty that is unique to the Islands. 

To further push the Hawaiian language, screen-printed, burlap bags package each bottle - pushing itself off the shelf "from the locals to your glass". Each cap has a graphic symbolizing its flavor, making for easy identification when the burlap bag covers the label.

Designed by Eric Collier

Country: United States 


Chakra Aroma Energy


In the Hindu culture, a chakra is believed to be an energy point in the subtle body. Positioned in a cross-legged, lotus pose the 7 chakras are aligned starting at the top of the head, to the base of the spine. Each chakra holds a specific point along the spine with a number of unique attributes. 

Aroma therapy holds a prominent spot in the Hindu culture that serves as an ailment to many situations such as stress, pain relief, mood enhancement, relaxation and many more. 

The combination of the 7 chakra energy points in the body and the benefits of aroma energy allows Chakra Aroma Energy incense to create positive stimulation in your life in the mental and physical realms. Each of the 7 scents focuses on an individual chakra energy point to allow the user to target a specific mood or stimulus they are looking to achieve. Chakra Aroma Energy is here to provide and promote positive life energy to anyone looking to benefit themselves physically and spiritually.

Designed by Zach Pater

Country: United States


Tequila Azuara


When asked to design a product that could represent my Mexican roots, Jose decided Tequila was the perfect choice as it can only originate in Mexico and is a product that can be shared and experienced through generations. After research and actually visiting factories in Guadalajara Mexico and speaking to professionals to understand the product and industry, he approached the design as he went to a bar and saw many bottles stacked up next to each other, Jose then compared these bottles to people walking in a crowded street like New York.. How do we physically stand out from the rest apart our culture? Things like jewelry help us call attention as they reflect light, suits help us look more elegant and professional. He took this thinking and implemented into the design of Tequila Azuara. A traditional and elegant bottle yet with details that make it unique such as the pattern on its lower body that do not only reflect more light but represent a pattern of the agave pina (part of the agave plant Tequila is extracted from). 

“The tradition of enjoying a good tequila with the ones you care for will always bring new stories that will transcend for generations. Azuara Tequila is a proud example of an experience that can only originate in Mexico. We want to share this experience with other families and all our friends. We want our traditions and roots to be a gift to the world.”

Designed by Jose Luis Santiago

Country: United States

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