by Theresa Christine Johnson on 10/25/2016 | 2 Minute Read
Completely untamed. Bozal means “wild” or “untamed” and for Bozal Mezcal, it’s a reference to the particular species of agave grown in the regions of Oaxaca and Guerrero. San Francisco agency Swig created custom ceramic bottles for the spirit, pulling from the history of the way mezcal was enjoyed with traditional copitas.
Because Bozal is ceramic, it simply makes the consumer take extra care in handling each bottle. The earthy colors and simplistic approach gives off the vibe that the mezcal is handmade and incredibly traditional, instantly appealing to those who want a premium, classic mezcal. This is juxtaposed with a sans serif font that feels incredibly modern, keeping the look minimal and fresh.
Designer: Kevin Roberson
Artist: Claudia Salas Vergara
Designed by Swig
Country: United States
City: San Francisco