Midday Studio, London redesigned branding and package design for 100% Natural, a small brand created by Charlotte and Jess, a mother and daughter team who makes delicious and nourishing raw chocolate brownies with sustainably sourced ingredients and produced using renewable energy.
According to Charlotte and Jess “Midday transformed our brand, increasing sales by 400% and enabling growth from local stockists to nationwide listings in just a few months.”
“With the brand’s ‘Raw Polished’ positioning for 100% Natural allowed us to create a clean, progressive brand that appeals to both the style and health conscious alike. We combined natural materials to suit to the brand’s environmental credentials with a paired back aesthetic to provide stand out in an overly busy category.” said Midday Studio.
As Midday has intended, we think the brand’s design does stand out amongst the normally overly busy and cluttered category. By sticking to a minimal approach, using simple, outlined type and muted colors, the design conveys the brand’s ‘Raw Polished’ position. The outlined type also shows an earnest energy, a transparency in the brand if you will. Consumer will always know what is in the brownies, where the ingredients are sourced and how they are produced.
