Adidas Athletics Workout Gear

by Theresa Christine Johnson on 10/24/2016 | 3 Minute Read

Find your focus. Adidas Athletics is a box full of gear to help you make the most of your workout by cutting out distractions. Colt developed the packaging for Adidas Athletics based off of the idea that the best exercise comes when you’re 100% in your zone.

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For many, a workout is their chance to destress and forget about everything else—it’s a chance to leave everything else behind. By using the soundproof pyramid elements on the outside of the box, it makes the consumer feel like they’re transported to a special, far less distracting place. Simple black and white keeps the look crisp and streamlined, and a sans serif font feels almost futuristic.

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Designed by Colt

Country: United Kingdom

City: London

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